Industry Overview

Industry Overview

Market for Maternity, Baby and Kids Products in India: Showing Great Potential for Growth

Because of rapid urbanization, growing child population,
increasing purchasing power of the middle-class, and changing
consumer preferences and tastes, the Indian market for
maternity, baby and kids care products is growing by leaps and
bounds. The projected growth rate of the market has been more
than 10 percent annually till now, and the market is slated to
grow at the rate of 13 percent.

Major growth segments:

• Baby Food   • Baby apparels    • Baby diaper and wipes

• Baby skincare   • Baby toys   • Baby accessories

The market for maternity, baby and kids products in India has
witnessed a spurt in homegrown brands. The scope for
investment in this market segment is surely broadening day by
day.