The 1st edition of Mommy & Baby Fair was launched on 26 – 28 July 2019, at Hall 7, Pragati Maidan, New Delhi. Mommy & Baby fair is an international B2B platform which provides the global exhibitors with the opportunities to enter into the highly growing Indian market and explore the unmet demands of the industry.

The baby care market is still very much niche. Currently, the sector is highly unorganized and we see a lot of scope in building an ecosystem in this niche. The Indian baby care market is restricted to majorly the urban areas. Despite accounting for majority sales, the urban areas are still yet to be fully penetrated when compared to other developed and developing markets in the Western countries. Thus, the area needs to be worked upon and this state of under-penetration needs to be overcome by the country.